D2

How individuals use social media	How businesses use social media
Connect with friends & family	Connect with new / current customers
Setup events	Same
Use different media	Same
Upload pictures and videos	Same
Gather information	Same
Like & Share posts	Same
Looking for jobs	Advertising jobs
Share opinions	Same
Polls on particular topics	Same
Media is not user specific	Same
Random posts	Planned posts
Get an income from adverts	Pay for adverts
You manage your account	Departments manage it for you
Not posting all the time	Posting a lot to be noticed

Connecting

Individuals will mainly use social media to keep connected with friends and family, share posts between each other, explore content, make new friends, create posts. However businesses will use social media platforms to get their content / products out there for users to click on / view / share etc. Practically producing free advertisement. 

Setting up events